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White Family (SoftBank) CM #039. “Talking Otou-san Strap” Japanese CM [with English subtitles]

White Family (SoftBank) CM #039. “Talking Otou-san Strap” Japanese CM [with English subtitles]

#039.
「しゃべるお父さんストラップ」篇
“Talking Otou-san Strap”

お父さん、これをもらいました
Father, look what I got.
なんだそれは
What’s that?
押すとしゃべります
It talks when you squeeze it.
”お前にはまだ早い!”
[“You’re still far too young to understand!”]
ほら!
Listen to this.
やばいやばい
[“This doesn’t look good.”]
ほら!
And this.
今日はそこまで!
[“That’s close enough!”]
子供騙しだ!
What a silly toy!
預かってる
I’m taking it away.
いいんじゃなか家族なんだから
[“It’s fine, isn’t it? We’re family after all.”]


The White Family (白戸家) is an advertising campaign by the Japanese multinational telecommunications and Internet corporation SoftBank Group Corp. which features a white Hokkaido inu, Otou-san, as the father of a household.

More information about it can be read here:

Otosan, Japan’s top dog

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White Family (SoftBank) CM #038. “Aya Mistakes Otou-san” Japanese CM [with English subtitles]

White Family (SoftBank) CM #038. “Aya Mistakes Otou-san” Japanese CM [with English subtitles]

#038.
「アヤ間違える」篇
“Aya Mistakes Otou-san”
あ、おとうさん!えと、だだとものマサオさん。
Ah! Father! This is just, uh, my Free Friend, Masao.
あの、アヤさんにはいつも無料で通話させていただいてます。
Sir, I deeply appreciate always being able to call your daughter free of charge.
怒ってる?
You aren’t angry, are you?
あの、もちろん健全なお付き合いですね
You can rest assured that our relationship is completely wholesome!
コラ!それはただの白いイヌだ!
Hey! You’re talking to an ordinary white dog!
え!?
Eh?
あら?
Huh?
まったく・・
For crying out loud…
あ!こちらがおとうさん!?あの、ども・・
Ah! So this is your father. Excuse me!
ンフフフ。アヤったら彼しか見えてないのね。
Aya, were your eyes so fixed on him that you couldn’t even recognize your own father?
え~?そうかな~。
Oh gosh, Mom!
いらっしゃい。
Come!
え?
Huh?
ごちそうするわ。
Let me treat the two of you to lunch.
でも!
Ah, but…!
いい~じゃな~い。
It’s fine! Let’s go!
え?
Wait…
さ、行こ。
Well then, shall we?
おいおい。どこへいくんだ?
Hey, where are you going!?
おいおい。まってくれよ。おい!
Hey! Wait for me!
お前ついてくるな!
Don’t you come too!


The White Family (白戸家) is an advertising campaign by the Japanese multinational telecommunications and Internet corporation SoftBank Group Corp. which features a white Hokkaido inu, Otou-san, as the father of a household.

More information about it can be read here:

Otosan, Japan’s top dog

Posted on

White Family (SoftBank) CM #037. “Tennis Club” Japanese CM [with English subtitles]

White Family (SoftBank) CM #037. “Tennis Club” Japanese CM [with English subtitles]

#037.
「テニス部入部」篇
“Tennis Club”

コーチ!
Coach!
なんだい?
What is it?
入部したいです
I’d like to join the tennis team!
そうか、じゃあ一緒にがんばろう
Is that so? Let’s both try our best then, okay?
ちょっと待った
Now wait just a second.
先生!
Sensei!
先生!
Sensei!
本当に3年続けられるか?
Are you really prepared to devote the next three years of your school life?
三年
Three years…
大丈夫、ホワイト学割も三年間基本料無料じゃないか、できるさ
Not a problem! Three years? Why, that’s the same amount of time you get free basic service with White Student Discount! You’ll be fine!
まったく関係ない
That made absolutely no sense.
すいません
My apologies.
やります
I’ll do it!
私も
Me too!
よくいった、よし走るぞ
Well said! Now give me 5 laps!
はい
Yes sir!
俺について来い
Follow me!
先生早すぎます。まってください
Sensei! You’re going too fast! Wait up!
青春は待ってくれないぞ
Life doesn’t just wait around, my child.


The White Family (白戸家) is an advertising campaign by the Japanese multinational telecommunications and Internet corporation SoftBank Group Corp. which features a white Hokkaido inu, Otou-san, as the father of a household.

More information about it can be read here:

Otosan, Japan’s top dog

Posted on

White Family (SoftBank) CM #036. “Class Reunion” Japanese CM [with English subtitles]

White Family (SoftBank) CM #036. “Class Reunion” Japanese CM [with English subtitles]

#036.
「同窓会」篇
“Class Reunion”
しっかし、お前が弁護士か
Still, who could’ve thought you’d become a lawyer!
お前だって外科医だろ
Look who’s talking, Mr. Surgeon!
なんといったって白戸が犬になるとはなぁ
And to think… Shiroto here would go and become a dog of all things
オレだって思ってなかったよ
I’m the one who was surprised about it the most!
言われるまでわかんなかったぞ
Even now, you still haven’t made sense of it?
あら、でも目なんて全然変わってないわよ
Ah, but if you ask me, he hasn’t changed a single bit!
斉藤さん…!
Saitou-san..!
ホントよ、ウフフフフッ
It’s true! [Giggle]
じゃ、連絡してね
Be sure to keep in touch, okay?
ただ友だから通話無料だしな
Yes, of course, we’re Free Friends after all!
ほんと考えられなかったよな、こんな世の中
What a crazy life we’ve had, huh? I mean, who could’ve thought we’d turn out like this.
まったく
I hear that!
フフフッ
[Giggle]
どうでした? 同窓会は
How was the class reunion?
あぁ
Uh huh…
楽しかった?
Did you have fun?
うん…
Yeah…


The White Family (白戸家) is an advertising campaign by the Japanese multinational telecommunications and Internet corporation SoftBank Group Corp. which features a white Hokkaido inu, Otou-san, as the father of a household.

More information about it can be read here:

Otosan, Japan’s top dog

Posted on

White Family (SoftBank) CM #035. “Aahh! And, we’re out of time” Japanese CM [with English subtitles]

White Family (SoftBank) CM #035. “Aahh! And, we’re out of time” Japanese CM [with English subtitles]

#035.
「あぁ‥ 時間切れ」篇
“Aahh! And, we’re out of time”
Yahoo!BBに入っている人~?
Alright, so who here has Yahoo! BB?
ハイ!
Me!
なのに携帯がソフトバンクじゃない人~?
And who here isn’t using a SoftBank phone with it?
ハイ!
Me!
おしいわ!
That’s unfortunate…
なんで~?
How come?
だって両方に入るとね・・あ~あ、時間切れ。
Well, if you have both, then you-
Aahh! And, we’re out of time…
携帯と家の電話との通話料が無料。ホワイトコール!ソフトバンク。
Calls between your cell phones and landline are 100% free. White Call! SoftBank!


The White Family (白戸家) is an advertising campaign by the Japanese multinational telecommunications and Internet corporation SoftBank Group Corp. which features a white Hokkaido inu, Otou-san, as the father of a household.

More information about it can be read here:

Otosan, Japan’s top dog

Posted on

White Family (SoftBank) CM #034. “What’d You Eat the Other Day?” Japanese CM [with English subtitles]

White Family (SoftBank) CM #034. “What’d You Eat the Other Day?” Japanese CM [with English subtitles]

#034.
「昨日なに食べた」篇
“What’d You Eat the Other Day?”

え~と。Yahoo!BBとソフトバンク携帯の両方に入る・・あ、家に着く前にわすれそ。Yahoo!BBと・・。
Let’s see, I set up my SoftBank phone with my Yahoo! BB service… Ah, before I get hom-
ねぇ、おとといの晩御飯何食べた~?
Say, what did you have for dinner the day before yesterday?
え~とねぇ、おととい・・あー!!もう忘れちゃった!
Uhh, let’s see… the day before yesterday… Ah! I can’t remember!
携帯と家の電話との通話料が無料。ホワイトコール!ソフトバンク。
Calls between your cell phones and landline are 100% free. White Call! SoftBank!


The White Family (白戸家) is an advertising campaign by the Japanese multinational telecommunications and Internet corporation SoftBank Group Corp. which features a white Hokkaido inu, Otou-san, as the father of a household.

More information about it can be read here:

Otosan, Japan’s top dog

Posted on

White Family (SoftBank) CM #033. “This Time It’s Cats” Japanese CM [with English subtitles

White Family (SoftBank) CM #033. “This Time It’s Cats” Japanese CM [with English subtitles]

#033.
「今回は犬じゃなくて猫」篇
“This Time It’s Cats”
ホワイトコールって知ってる?
Have you guys heard of White Call?
またソフトバンクの無料通話?
Are you on about that whole free calls with SoftBank thing again?
今回はイヌじゃないの?
How come there’s no dog this time?
ネコなの。な~ぜか?
Cats this time. I wonder whyy?
わかんない
No idea.
私の予感ではこの撮影はもう一回あるわね。
According to my predictions, we’ll back again next time.
携帯と家の電話との通話料が無料。ホワイトコール!ソフトバンク。
Calls between your cell phones and landline are 100% free. White Call! SoftBank!


The White Family (白戸家) is an advertising campaign by the Japanese multinational telecommunications and Internet corporation SoftBank Group Corp. which features a white Hokkaido inu, Otou-san, as the father of a household.

More information about it can be read here:

Otosan, Japan’s top dog

Posted on

White Family (SoftBank) CM #032. “Thank You. 2007 Year Net Increase No.1” Japanese CM [with English subtitles]

White Family (SoftBank) CM #032. “Thank You. 2007 Year Net Increase No.1” Japanese CM [with English subtitles]

#032.
「ありがとう。2007年純増ナンバー1」篇
“Thank You. 2007 Year Net Increase No.1”


The White Family (白戸家) is an advertising campaign by the Japanese multinational telecommunications and Internet corporation SoftBank Group Corp. which features a white Hokkaido inu, Otou-san, as the father of a household.

More information about it can be read here:

Otosan, Japan’s top dog

Posted on

White Family (SoftBank) CM #030. “Brother’s Daydream” Japanese CM [with English subtitles]

White Family (SoftBank) CM #030. “Brother’s Daydream” Japanese CM [with English subtitles]

#030.
「兄の白昼夢」篇
“Brother’s Daydream”


The White Family (白戸家) is an advertising campaign by the Japanese multinational telecommunications and Internet corporation SoftBank Group Corp. which features a white Hokkaido inu, Otou-san, as the father of a household.

More information about it can be read here:

Otosan, Japan’s top dog

Posted on

White Family (SoftBank) CM #029. “Headmaster” Japanese CM [with English subtitles]

White Family (SoftBank) CM #029. “Headmaster” Japanese CM [with English subtitles]

#029.
「校長」篇
“Headmaster”


The White Family (白戸家) is an advertising campaign by the Japanese multinational telecommunications and Internet corporation SoftBank Group Corp. which features a white Hokkaido inu, Otou-san, as the father of a household.

More information about it can be read here:

Otosan, Japan’s top dog