こちら/そちら/あちら as “this/that way”
The set of words こちら/そちら/あちら are used to mean directions such as “here” and “there”, but they are commonly used as a polite way to refer to people. It is not appropriate to use any of these expressions to refer to oneself because of this implicit politeness.
Kochira wa George Washington desu.
(This is George Washington.)
Achira wa donata desuka.
(Who is that person over there?)
Achira wa George Washington ni desuyo.
(That’s George Washington 2.)