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White Family (SoftBank) CM #009. “Commercial Criticism” Japanese CM [with English subtitles]

White Family (SoftBank) CM #009. “Commercial Criticism” Japanese CM [with English subtitles]

#009.
「広告批評」篇
“Commercial Criticism”

シロウさん、もっともっと電話して
Shirou, won’t you call me more and more?
ああ、するさシロコさん
Ah, but of course I will, Shirako.
僕たち、白と白でWホワイト x2
For together… We are connected by Double White!
このCMってさ、ダブルホワイトだとソフトバンクから他社のケータイへも通話が半額ってわかんないよね
What’s with this commercial? It doesn’t even tell you if you still save money when calling a phone with a different service provider.
あ、そういうことだったの
Ah, that’s a good point.
わかりませんでした
I didn’t understand it as well.
ダメじゃん、このCM
What a lousy commercial!
ダメって言うな!
Don’t call it lousy!
どうして?
Why not?
一生懸命やっているじゃないかこの犬だって!
Can’t you see how hard the dog’s working?
なんでわかんの?
How can you tell?
なんで?
How?
目を見ればわかー
It’s obvious if you just look into… its… ey-


The White Family (白戸家) is an advertising campaign by the Japanese multinational telecommunications and Internet corporation SoftBank Group Corp. which features a white Hokkaido inu, Otou-san, as the father of a household.

More information about it can be read here:

Otosan, Japan’s top dog