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White Family (SoftBank) CM #013. “Brother’s Running Late” Japanese CM [with English subtitles]

White Family (SoftBank) CM #013. “Brother’s Running Late” Japanese CM [with English subtitles]

#013.
「お兄さん遅刻する」篇
“Brother’s Running Late”

すみません、遅れました
I’m sorry for being late.
遅い!
About time!
遅れるなら、電話してね
Give us a call next time you’re running late, okay?
ホワイト家族24なら家族間通話が無料なんだから
There’s a reason we have free family calls with the White Family 24 plan, you know?
ちょっと別件で電話してて
I was already in a call taking care of another matter.
おまえには別件などない!
For you, there are no other matters!
はい
Yes father.


The White Family (白戸家) is an advertising campaign by the Japanese multinational telecommunications and Internet corporation SoftBank Group Corp. which features a white Hokkaido inu, Otou-san, as the father of a household.

More information about it can be read here:

Otosan, Japan’s top dog