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White Family (SoftBank) CM #014. “Brother Attends a Meeting” Japanese CM [with English subtitles]

White Family (SoftBank) CM #014. “Brother Attends a Meeting” Japanese CM [with English subtitles]

#014.
「お兄さんも会議に出る」篇
“Brother Attends a Meeting”

ソフトバンクが何を始めたって?
Something big is happening at SoftBank headquarters…
無料通話出来る友達を増やそうっていうプロジェクトです
With this project, we’re proposing free calls for more friends on your phone.
やるなぁ
Sounds good.
おい、聞いてんのか
Hey, are you listening to this?
すみません聞いてませんでした
My apologies, I didn’t quite catch that.
ダメじゃないそんな消極的じゃあ、
Come on now, you’re going to get fired slacking off like that.
ね、おとうさん。
Isn’t that right, Dad?
ダメだぞ
Pull yourself together!


The White Family (白戸家) is an advertising campaign by the Japanese multinational telecommunications and Internet corporation SoftBank Group Corp. which features a white Hokkaido inu, Otou-san, as the father of a household.

More information about it can be read here:

Otosan, Japan’s top dog