Posted on

White Family (SoftBank) CM #026. “Otou-san Travels” Japanese CM [with English subtitles]

White Family (SoftBank) CM #026. “Otou-san Travels” Japanese CM [with English subtitles]

#026.
「旅する父」篇
“Otou-san Travels”

まだ見ぬただ友との出会いがきっと私を待っている
All across the country, surely, there are Free Friends I’ve never met before just waiting for me.
どこほっつき歩いてるの
Where’d you wander off to?!
あ、すみません
Ah, I’m sorry.
間違えました。
Oops, wrong bath.

Song (いい日旅立ち performed by 谷村新司):
帰らぬ人達 熱い胸をよぎる
[A burning feeling comes across my chest, for those who will never return]
せめて今日から一人きり 旅に出る
[At the very least, from today forth, I’m setting off on a journey all on my own]
ああ 日本のどこかに
[Aah, somewhere in this country]
私を待ってる人がいる
[There’s someone waiting for me]
いい日旅立ち 夕焼けをさがしに
[A fine day to set off, in search of dusk…]
母の背中で聞いた歌を道連れに…
[Taking with me the songs I heard on my mother’s back…]


The White Family (白戸家) is an advertising campaign by the Japanese multinational telecommunications and Internet corporation SoftBank Group Corp. which features a white Hokkaido inu, Otou-san, as the father of a household.

More information about it can be read here:

Otosan, Japan’s top dog