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White Family (SoftBank) CM #039. “Talking Otou-san Strap” Japanese CM [with English subtitles]

White Family (SoftBank) CM #039. “Talking Otou-san Strap” Japanese CM [with English subtitles]

#039.
「しゃべるお父さんストラップ」篇
“Talking Otou-san Strap”

お父さん、これをもらいました
Father, look what I got.
なんだそれは
What’s that?
押すとしゃべります
It talks when you squeeze it.
”お前にはまだ早い!”
[“You’re still far too young to understand!”]
ほら!
Listen to this.
やばいやばい
[“This doesn’t look good.”]
ほら!
And this.
今日はそこまで!
[“That’s close enough!”]
子供騙しだ!
What a silly toy!
預かってる
I’m taking it away.
いいんじゃなか家族なんだから
[“It’s fine, isn’t it? We’re family after all.”]


The White Family (白戸家) is an advertising campaign by the Japanese multinational telecommunications and Internet corporation SoftBank Group Corp. which features a white Hokkaido inu, Otou-san, as the father of a household.

More information about it can be read here:

Otosan, Japan’s top dog