White Family (SoftBank) CM #045. “Brother Gets Rejected” Japanese CM [with English subtitles]
“Brother Gets Rejected”
Will you become someone I can call free of charge 24 hours a day?
Um, are you asking me to become a part of your family?
So that means… You’re proposing to me..?
I think we should stay as Just Friends. I mean, we can call each other for free up until 9 P.M. already and all.
I got rejected!
You just have to let her go.
Men don’t cry!
That’s life. You’ll meet plenty more.
Plenty more of what, Dad?
Some deep-fried tofu!
The White Family (白戸家) is an advertising campaign by the Japanese multinational telecommunications and Internet corporation SoftBank Group Corp. which features a white Hokkaido inu, Otou-san, as the father of a household.
More information about it can be read here: