White Family (SoftBank) CM #057. “Wedding Ceremony” Japanese CM [with English subtitles]
So you’re starting high school this spring?
You’re growing up so quickly!
It feels like just yesterday I was helping change your diapers!
It feels like just yesterday Uncle was a human too, doesn’t it?
Today is truly a special day…
We don’t talk about that, dear.
There are just some things you don’t ask adults.
Ah, I got a text.
Hey, can I get a cell phone too?
With a student included, your family plan can also become as low as 490 yen a month!
A student, huh…
What I’d give to be a student again…
You’re still perfectly young!
Stop talking when a man’s trying to make a speech!
Oh, did you start already?
490 yen a month for both students and families. White Student Discount with Family.
The White Family (白戸家) is an advertising campaign by the Japanese multinational telecommunications and Internet corporation SoftBank Group Corp. which features a white Hokkaido inu, Otou-san, as the father of a household.
More information about it can be read here: