Posted on

White Family (SoftBank) CM #53-54. “No.1 Net Increase for 2008” Japanese CM [with English subtitles]

White Family (SoftBank) CM #53-54. “No.1 Net Increase for 2008” Japanese CM [with English subtitles]

「2008年純増ナンバー1」(オバマ)篇
“No.1 Net Increase for 2008 (Obama)”
「2008年純増ナンバー1」(年賀状)篇
“No.1 Net Increase for 2008 (New Year’s Card)”

ソフトバンクがナンバー1ね
Looks like SoftBank is No.1 this year.
Huh?
Huh?
あなたオバマに似てるわね
You look just like Obama, don’t you?
へぇ?
What?
ね、これでちょっとケータイかける真似してみて
Here, take this and pretend like you’re answering the phone.
もしもし
Hello.
全然似てないわ
Actually, you look nothing alike.
なんでバナナを使うんだ!
Why’d you use a banana?!

携帯の純増No.1知っているか?
Guess which company is the No.1 net increase provider of the year.
そんなこと知らないわよ
Why, how would we know something like that?
何も知らないんだな
You don’t know anything, do you?
何を?
What was that?
いえ、なんでもありません
Uh, nothing, nevermind.
お父さん
Father.
でも、新聞を見てみて
Take a look at the newspaper when you get the chance though.
あ、ソフトバンクが一なのね
Oh, it’s SoftBank, isn’t it?
そうですよ
That’s right.


The White Family (白戸家) is an advertising campaign by the Japanese multinational telecommunications and Internet corporation SoftBank Group Corp. which features a white Hokkaido inu, Otou-san, as the father of a household.

More information about it can be read here:

Otosan, Japan’s top dog